McDonald's McDonald's France

New colors

Agency: TBWA\Paris


McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors that can be found in the print / outdoor and film campaign developed by TBWA\Paris under the concept:

“New colors”

With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows, such as Chaplin, Zorro, an English guard, a vampire.

And a TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real.

The opportunity to put color in the daily life of the French at this end of winter.

This professional campaign titled 'New colors' was published in France in March, 2023. It was created for the brands: McDonald's and McDonald's France, by ad agency: TBWA\Paris. This Integrated medium campaign is related to the Food industry and contains 5 media assets. It was submitted about 1 year ago.


Client : Xavier Royaux, Anne Lainé, Clémence De Raulin, Guillaume Milesi, Marie Olivier

Agency : Christophe Neyret, Margaux Wanin, Julia Montagu, Nina Fernandes

Head of strategic planning : Céline Mazza

ECD : Benjamin Marchal et Faustin Claverie

Artistic Director : Sébastien Guinet

Copy writer : Josselin Pacreau

Food Creative Director : Maud Poilpre

Assistante DA : Julie Magnier

Head of TV ¨production and CEO \Else : Maxime Boiron

Creative Producer : Guillaume Faurel

Post Producer : Elise Gamboa

Production Film : Partizan

Producer : Khalid Tahhar

Sound Production : \Else

Head of music and sound : Olivier Lefebvre

Music Artistic Director : Ferdinand Huet

Sound Director : Fabrice Pouvreau

Music : Coming Thru - Nakakembo,Haula Nsubuga et Tony Esterly

Art buyer : Fériel Simon

Photographe : Pol Kurucz / Early Morning

Production : Jennifer Rovero / Early Morning


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