Description
Anyone who has ever attended a DJ Snake concert knows: his shows are extraordinary experiences. The ultimate proof: videos of his famous Wall of Death go viral every time, it has become HIS signature during his live shows. How does it work? At one point during the show, DJ Snake splits the pit in two leaves the audience in suspense - sometimes filled with tens of thousands of fans - until a signal is given for the audience to reassemble. And the impact is spectacular.
This was the starting point for the DDB Paris team: what if the split pit created a passageway for DJ Snake to get his McDonald's menu delivered right in the middle of the show?
The film directed by WAFLA (Iconoclast) shows the epic journey of a young delivery boy, from picking up the order to his heroic journey across the pit... to DJ Snake himself. Will he make it out of the room in time before the audience closes in on him? Watch the film to find out…
This is the first visual asset to feature DJ Snake's new track "West Side Story", developed as part of his collab with McDonald's.
This professional campaign titled 'DJ Snake x McDonald’s' was published in France in June, 2023. It was created for the brand: McDonald's France, by ad agency: DDB Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertiser: McDonald’s France
Advertier supervisors: Xavier Royaux, Anne Lainé, Stéphanie Poupinneau, Clara Guitaut & Enzo Hougard
Agency: DDB Paris
Chief Creative Officer: Alexander Kalchev
Executive Creative Director: Mélanie Pennec & Marion Thiery
Copywriter: Vincent Vigneron
Artistic Director: Tom Desmettre
Agency supervisors: Paul Ducré, Coralie Bouillier, Marie Letourneur, Sébastien Pirollo & Paola Battistini
Production Director: Fabien Donnay
Head of TV: Corinne Persch
TV producer: Gaëlle de Pompignan
Head of Social Media: Edouard Frapier
Social Media Manager: Elise Lassimoulie
Production: Iconoclast
Director: Clément Durou (WAFLA)
Producer: Jean Duhamel
Director of Production: Nicolas Avram
Soundtrack: DJ Snake
Sound Studio: Studio 5 - Clément Reynaud, Cédric Boit et Marine Cremer
Editor: Simon Colin
Colorist: Thomas Canu
FX Supervisor: Clément Germain
Post producer: Julien Daniel
Post Production: Poster
3D: Mathematic
Universal Music France
A&R Studios: Thibault Kuhlmann, Xavier Mévellec, Nathalie Billotte, Hélène Audouard, Eneka Ihasusta, Marie Marlinge, Léna Gautier, Jeanne de Villepoix
Label Capitol: Alexandre Kirchhoff, Dorian Taguelmint, Laura Bombes
DJ Snake Management
Julie Hassid, Justine Masberg, Charly Dangelser, Nicolas Nekmouche
Customer marketing agency: TMS
TMS supervisors: Caroline Radat, Raphael Rodriguez, Wael Azzam
Media agency: Starcom
Starcom supervisors: Paul Boulangé, Laura Bizet, Carl Gonthier, Mélanie De Amorim
