McDonald's France McDonald's

McDo+ Home Delivery Service

Agency: TBWA\Paris


McDonald's France and TBWA\Paris sing the praises of the New McDo+ Home Delivery Service

An irrepressible desire for a McDonald's is uncontrollable, and nothing is more frustrating than not being able to enjoy a McDo when you irresistibly crave it but find yourself stuck.

This insight is brought to life in the new McDonald's film created with TBWA\Paris. 🎶 I want a McDo but I'm stuck here... 🎶

Catchy music, metaphors of everyday situations, all presented in a funny and crazy tone.

Directed by Bjorn Ruhmann, the film is in line with the brand’s new copies, combining insight and entertainment to promote home delivery through the M+ app.

This film is visible on TV since February 14, it is the first part of a 360 campaign that will be released at the end of February. It will highlight the benefits of the new M+ delivery service: the same prices as in restaurants & the accumulation of loyalty points.

This professional campaign titled 'McDo+ Home Delivery Service' was published in France in February, 2024. It was created for the brands: McDonald's and McDonald's France, by ad agency: TBWA\Paris. This 360° medium campaign is related to the Delivery Services and Food industries and contains 1 media asset. It was submitted 2 months ago.


Client : Jean Guillaume Bertola, Benoit Kolb, Maxime Gangneux

Agency : Christophe Neyret, Margaux Wanin, Charlotte Delpon, Cassandra Cosson, Louison Palatre

Executive Creative Directors : Benjamin Marchal et Faustin Claverie

Artistic Director : François Claux

Copy writer: Swann Richard

Head of strategic planning : Céline Mazza

Head of TV et CEO Else\ : Maxime Boiron

Creative Producer : Elisabeth Boitte

Film Production : SOLAB

Production manager : Anne-Laure Godhino

Executif producer : Edouard Chassaing

Director : Bjorn Ruhmann

Post-production : \ Else

Post Producer : Mélanie Bernard

Sound Production : \ Else

Head of music and sound : Olivier Lefebvre

Music & Sound Producer : Fanny Mithois

Sound engineer : Alexandre Robieux and Matthieu Seignez

Music AD : Thomas Jacquet et Ferdinand Huet

Music Legal & Business Affairs : Marion Le Guluche


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