Course Givree

Building on the success of its McDo+ app which was launched in 2025, McDonald’s France is pushing its mobile strategy further with a new gaming experience.

‘Course Givree’ - meaning Frosty Race - is a fun, fast paced gaming experience which transports players into McDonaldland, the brand’s iconic imaginary universe created in the 1970s, and brought to life by legendary mascots including Grimace, Hamburglar, Birdie, and the Fry Kids.

The game was created by Razorfish and designed and developed by makemeplay, the gaming arm of creative tech studio, makemepulse, and puts players in the role of Grimace - the lovable purple character and true pop culture icon - as he hurtles down the snowy slopes of McDonaldland on a snowmobile.

The objective is simple: achieve the highest score by collecting as many blueberries as possible, the signature ingredient of Grimace’s milkshake. The more berries players collect, the more points they earn - and the more valuable seconds they unlock for the spectacular ‘Mega Jump’ bonus phase, allowing them to scoop up an avalanche of milkshakes.

But the descent is anything but smooth. To stay on track, players must demonstrate sharp reflexes and precision to dodge giant ice balls, frozen holes, signs, and slippery caramel streams scattered along the way.

Each week, player engagement is rewarded. Strong performances on the slopes of McDonaldland can be converted into tangible rewards, with exclusive prizes available only through the McDo+ app.

With over 14.5 million downloads in France and 450,000 daily unique users on the McDo+ app, McDonald’s leverages digital tools to streamline the customer experience both online and in restaurants — through innovative features such as geofencing for click & collect or table service ordering via the app.