Dawn Procter & Gamble

J.J. Watt’s Ultimate Wash Party


Dawn®, America's #1 Dish Brand*, announced today that it is partnering with J.J. Watt to help tackle Super Bowl LVIII’s toughest messes. The brand famous for helping birds will send the former Arizona Cardinal to wash one lucky fan’s dishes, and is giving away $1 million worth of Dawn Platinum to tackle everyone else’s Super Bowl messes in no time.

For more than 45 years, Dawn has been the only soap trusted by wildlife rescuers to remove oil from vulnerable wildlife, and this year, those same experts upgraded to Dawn Platinum to aid their life-saving efforts. For Super Bowl LVIII, Dawn is giving football fans a chance to upgrade, at the moment they are facing some of their greasiest messes.

“We want to enjoy all aspects of Super Bowl LVIII – great football, great food, and fun with friends,” says Marchoe Northern, Senior Vice President, North America Home Care, Procter & Gamble. “We're making America’s gameday clean up easier with Dawn Platinum EZ-Squeeze; it’s fast acting grease removal in a bottle that makes cleaning your kitchen quick and easy.”

“Dawn is the only dish soap we trust because it’s gentle, yet effective enough to clean the birds we rescue and without its grease-fighting power, wildlife wouldn’t survive,” says JD Bergeron, Chief Executive Officer at International Bird Rescue. “All it takes is one drop of grease to cause detrimental effects to wildlife, so it’s crucial that we have the best products to clean them, and Dawn Platinum is our trusted go-to.”

Starting today, fans can go to to claim their bottle of Dawn Platinum EZ-Squeeze and enter for a chance to win a trip to the ultimate watch, er, wash party, where NFL Legend J.J. Watt will handle the dishes. One grand prize winner and up to nine guests will receive an all-expenses paid trip to visit J.J. in Arizona, watch a big game or show, and let one of football's toughest players tackle the greasiest messes from some great gameday grub. No purchase necessary.

“Super Bowl watch parties are all about family, friends and food, which means a lot of company, cooking, and messy dishes,” says Watt. “In our house, we count on Dawn and I’m excited to help get America gameday ready with a clean-up game plan.”

This professional campaign titled 'J.J. Watt’s Ultimate Wash Party' was published in United States in February, 2024. It was created for the brands: Dawn and Procter & Gamble, . This Experiential and Film media campaign is related to the Household Products industry and contains 1 media asset. It was submitted 26 days ago.

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