PTC Therapeutics

Mocotó SQF

Agency: LLYC Brazil


We launched a Michelin restaurant to create awareness for a rare disease.

"SQF" is an abbreviation in Portuguese for Familial Chylomicronemia Syndrome; a rare disease that limits diet intake to 20g of fat per day. To understand this diet's struggle, a single egg has 5g of fat.

In order to create awareness for this disease that affects 1 in 1MM people, PTC Therapeutics did the unimaginable and launched a Michelin restaurant: Mocotó SQF.

Mocotó SQF was the first restaurant in the Global Michelin Guide and among all in Brazil to offer a tasting menu with less than 10g of total fat.

To do that, PTC was associated with Mocotó, which has been integrated with the Michelin Guide since 2015 and it is globally awarded, commanded by Chef Rodrigo Oliveira: a star of the most famous culinary reality show such as Iron Chef, Master Chef, and others.

It was the Chef himself that announced on social media their restaurant was changing its name; to launch this new restaurant, we changed everything: facade, uniforms, delivery packaging, site, social media, food delivery app, recipe book, product labels, etc.

During three days, those who have "SQF" could, for the first time in their lives, go to a restaurant, socialize with friends and family and eat fearlessly.

This professional campaign titled 'Mocotó SQF' was published in Brazil in April, 2023. It was created for the brand: PTC Therapeutics, by ad agency: LLYC Brazil. This Ambient, Experiential, and Integrated media campaign is related to the Food, Health, and Pharmaceutical industries and contains 2 media assets. It was submitted 5 months ago.


Agency: LLYC Brasil
Production Companies: Donice Produções, Vox Haus, All Frame Filmes

General Director: Thyago Mathias
CCO: José Beker
Creative Director: Americo Vizer
Creatives: Americo Vizer, Hugo Bachiega, Vivian Raffaeli, Giuliana Gregori, Regina Mizuno, Karina Morais, Gustavo Rodriguez, Felipe Cortes, Veronica Suarez
Deep Digital Business: Diego Olavarria, Vivian Raffaeli, Carolyne Goethe, Karina Morais, Letícia Galatro, Louise Rico, Iris Moreira
Healthcare & Advocacy: Giuliana Gregori, Dayana Cardoso, Caio Wagner Vieira, Giovanna Braga

Production Company: Donice Produções
Executive Producer: Guilherme Donice, Danilo Babetto
Production Film Company: All Frame Filmes
Direction: Fábio Fernandes
Director Assistance: Vinicius Szabo
Photo: Celso Yamachita

Sound Producers: Vox Haus
Head of Projects: Matheus Gugelmim
Music Producer: Daniel Dalla Corte and Icaro Guedes
Sound Effects: Cássio Machado and Jordiel Biniek


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