Creative studio Unsaid Studio has released the 60” version of its 5’ animated short, ‘Panchita!!’, for TECHO, an NGO which builds homes for South American families. The film, which is currently on the festival circuit and has already won Short to The Point’s Best Animation Short, is set for wider release on World Habitat Day (October 2nd).
A drive for change to help combat poverty in informal settlements in South America, ‘Panchita!!’ is based on a true story. The vibrant animation tells the tale of a South American girl who unearths a magical old VCR showing Shirley Temple’s ‘The Little Colonel’. Inspired, she discovers her calling: to tap dance. Guided by an unexpected supernatural friend and mentor - based on philanthropist Bojangles - she looks for stable foundations to support her dreams.
The story is based upon a video from a TECHO volunteer, who documented a little girl’s joy at getting a new floor - a huge and essential development for her. From there, the animation and the cause snowballed, with companies and artists alike falling in love with its potential, inspired by the artwork and opportunity to give back.
Unsaid Studio then faced the balancing act of remaining respectful to the cause while depicting the story in an entertaining and uplifting way. They decided to tackle it through the analogy of needing a floor to follow a tap dancing dream, paralleling the much larger issue of lacking stable conditions upon which to build a future. Unsaid Studio then embarked upon the task of conveying this narrative in an understandable way with no voice over or dialogue.
Ensuring authenticity throughout the process, Unsaid Studio championed young South American creative talent in the building of the project. To offer a creative complement to the technical crew, the team also brought on a Brazilian oil painter, teaching him the 3D software from scratch so he could lend a spark of artistic personality to the animation. The final toy-like set encourages the idea that the audience can reach into the scene and build a model home there themselves, mimicking their ability to make physical change through TECHO.
This professional campaign titled 'Art of Panchita!!' was published in United States in April, 2023. It was created for the brand: TECHO, by ad agency: Unsaid Studio. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 6 months ago.
Doug Bello - Director / Executive Producer
Tom Alex Buch - Creative Director
Pablo Porto - 3D Lead
Luciano "The Ear" Nader - Lead Modeler / Simulation
Jonathan Souza - Animation Supervisor
Keka Petrich - Producer
Bruno Tabor - Lighting Maurício Nader - Soundtrack
Fabricio Luiz - Lead Animator
Anna Julia Queiroz - Animator
Aimée Ueda - Animator Bruno Fabian - Animator
Gustavo Oes - Animator
Jonas Silva - Animator
Jorge Amorim - Animator
Guilherme Peixoto - Animator
Allan Foxlau - Concept Artist
Kat Bogus - Color Story
Mayumi Kimura - Character Designer Liza Domingues - Art Director
Bruno Borges - Consultant
Jarbas Agnelli - Creative Consultant
Orlando Souza - Architectural Adviser
Rodrigo Rodrigues - Technical Director / Rig
Fernando Rodrigues - Screenwriter
Sara Félix - Producer
Andressa Paccini - Producer
Bruno Mad - Sound Effects
Ariane Pelissoni - Character Modeler
Ana Testa - TECHO Marketing director
Angelica Garzon - TECHO Design Joanna Vieira - Costume Designer
Rodrigo Lescano - VFX Consultant
Jevgeni Trombovetski - 2D Animation
Marcela Nader - Dance Choreography
Oksana Domaniuk - GarageFarm
Paul Babb - Maxon
Humberto Rodrigues - Consultant
Kristy Wilson - Syncsketch
Juan José Ayerza - TECHO
Pamela Park - Wacom
Emilia Ward - TECHO Volunteer