Bank BMG


Agency: Fbiz


The Brazilian Bank Bmg presents its new campaign (created by the Brazilian agency Fbiz from WPP Group), which promotes the launch of the Bmg Women's Football Card. The action reinforces Bmg as an increasingly present and decisive brand in supporting women's football.

The film stars Grazi, a great football (or soccer) player who plays for the Brazilian team Corinthians and the campaign was mostly created by women who work for the agency Fbiz, Bank Bmg and the production companies.

The Bmg Women's Football Card is directly linked to initiatives that promote the category and develop the base of women's football, as well as new professional athletes.

In synergy with the campaign and the product, in July, the Bank Bmg will be among the brands that will sponsor the transmissions of the FIFA Women's World Cup by Globo, Brazil’s biggest TV channel. The bank is already an official sponsor of teams Corinthians, Vasco, Galo, Ceará and, regionally, at Barcelona FC. Bmg also supports “In Search of a Star”, an innovative and pioneering social project, which opens up opportunities for growth and success for girls who dream to become professional players. And, since last year, the Bank has officially been next to “Nossa Arena” (Our Arena), a space created in São Paulo exclusively for the practice of sports for women only.

This professional campaign titled 'Future' was published in Brazil in April, 2023. It was created for the brand: Bank BMG, by ad agency: Fbiz. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 5 months ago.


Title: Future
Brand: Bank Bmg
Product: Women’s Football
Agency: Fbiz
CEOs: Fernand Alphen and Paulo Loeb
Executive Creative Director: Marcelo Fedrizzi
Creative Director: Gustavo Costa
Creatives: Guilherme Woll, Lana Luz, Leandro Leone, Arthur Ravasio, Thiago Morales, Carolina Cunha, Michel Cornelio and Victor Fontes
Content: Carolina Monterisi, Liana Rangel, Douglas Layme
RTVC/Artbuyer: Aline Fernandes, Patricia Mota
Strategy: Renato Duo, Guilherme Paiola, Paula Lins, Alana Moraes, Bianca Sousa, Leonardo Saldanha, Kelvin Alves
CMO: Carolina Buzetto
Media: Gabriela Amato, Nathan Adelino, Gilberto Vares, Victor Motta, Livia Toyama, Geyza Santos, Ingrid Queiroz and Rafaela Lima
Business: Lara Magalhães, Mariana Demarche, Thais Genta, Leticia Paula, Giulia Marsola
PR: Otávio Almeida and Michelle Moreira

Image Producer: Modernista Creative Producers
Directing: Nicole Fischer
Executive Producers: Marcelo Monteiro and Alexandre Lucas
Creatove Directionva: Alexandre Lucas and Andre Inacio
Art Director: Karla Salvoni
Production Coordinators: Pedro Gomes and Thais Girotto
Production Director: Giba Pereira
1st Assistant Director: Pedro Sokol
2nd Assistant Director: Isabela Fakelmann
Producer Account: Iara Demartini and Nicole Bonnet
Color Grading: Leandro Lamezi
Objects Production: Bruna Ramos
Costume Designers: Cacau and Anuro
Make: Rafaella Crepaldi
Casting: Agência Haifa
Voiceover Production: Clayton Dantas
Director of Photgraphy: Victor Alencar
Film Editing: Nathalia Kamura
Final Artwork: Gabriel Carneiro
Post Production: Estúdio Horda
Post Coordination and Final Artwork: Augusto Medeiros
Projects Coordination: Simone Ferreira

Sound Producer: Satélite Audio
Music Direction: Roberto Coelho , Kito Siqueira and Hurso Ambrifi
Music Production: Roberto Coelho, Hurso Ambrifi, Charly Coombes, Thiago Colli, Mike Vicek, Koitty and Pedro Motta
Music Production Assistant: Alexandre Avicena
Account: Fernanda Costa, Renata Schincariol and Daniel Chasin
Account Assistant: João Piccoli
Final Artwork: Carla Cornea, Vithor Moraes, Ian Sierra, Arthur Dossa and Iran Ribas
Final Artwork Assistant: Esteban Romero
Production Coordination: Camila Guedes, Letícia Oliveira, Bea Vieira and Mariana Tardelli
Client: Sandoval Martins, Bruno Stefano, Cauê Ribeiro, Paula Coelho, Jéssica Pauleto, Renato Pazikas, Sarah Tonon

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