Puissance Dys


Agency: BETC Paris


French healthcare charity PUISSANCE DYS was created in 1992 by neuropsychologist Béatrice Sauvageot to help people with dyslexia through an innovative method. It mostly helps children and young people that have trouble at school and in their social lives.

The motto of PUISSANCE DYS is to think of dyslexia not as a disability but as a super ability. The idea behind this thinking is that people that manage to live with dyslexia have to come up with unique ways of developing critical skills like problem solving, critical thinking, collaboration, and communication that, in fact, gives them superpowers !

So how can PUISSANCE DYS spread its message and help more people with dyslexia ?

It turns out that many people are not aware that they are currently dealing with dyslexia. It is estimated that many people are living with dyslexia without knowing it.

The game Mindcraft (released by Mojang Studios in 2011 and owned by Microsoft since 2014) is notoriously very appealing to people with dyslexia that enjoy exploring, interacting and modifying blocks into its lo-fi environment and 3D sandbox mode. The creator of Minecraft, Markus Persson aka Notch, himself revealed that he was affected by dyslexia.

That’s why, with the help of ad agency BETC Paris, PUISSANCE DYS has created MINDCRAFT. The goal of the operation is to help screen for dyslexia while playing a custom map of the game and deliver a high level of enjoyment through inclusive learning.

In the MINDCRAFT experience, players challenge themselves and get to wander in a wonderful immersive world built by dedicated members of the Minecraft community. They are greeted by an NPC (non-playable character) giving instructions and providing more information and they get to use their imagination and critical thinking skills while learning about themselves.

If you suspect that you or one of your friends/family is affected by dyslexia, let them know about MINDCRAFT. They will get to solve puzzles and perform tests while playing a playful adventure and they might even learn that they happen to possess a new super power. Lucky them !

This professional campaign titled 'Mindcraft' was published in France in October, 2022. It was created for the brand: Puissance Dys, by ad agency: BETC Paris. This Film medium campaign is related to the Gaming and Health industries and contains 2 media assets. It was submitted almost 2 years ago.


Campaign: Mindcraft
Brand: Puissance Dys
Brand Manager: Beatrice Sauvageot
Ad Agency: BETC
Agency Managers: Catherine Emprin, Delphine Lebleme, Esther Chevrinais
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Alasdhair Macgregor
Creative Director: Mathieu Nevians
Copywriters: David Campese, Tiampa Bamrounsavath
Art Director: Julien Lefevre
Map Developer: Axel Bierne
Assistant Supervisor: Yoni Riviere
Graphic Designer: Maxime Delattre
Trailer Maker: DIDJEMATHO, I.S.M.
Web Developer: JULIENS45
Map Builders: Mobiduck, TheGeek, Bidulia, Pinieapple, CachalotDodu, H&Z


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