People want to be recognized for the work they do. This is especially true in the creative industry, where ad people are often chasing one award or the other, trying to get their work featured and recognized globally.

However, anyone who has ever worked in the creative industry knows that the work and the process from ideation to execution often takes a toll on you. Late nights, long hours, impossible deadlines, accumulated stress and caffeine-filled days have a way of affecting the people who work in this industry.

While there's nothing wrong in chasing medals, it should never be done at the expense of anyone's mental health.

To celebrate World Mental Health Day, our campaign aimed to shine the light on this well known, but greatly ignored tendency by people within agencies and on the client side as well to pile on the pressure without pausing to consider the mental wellness of the people getting the work out.

This professional campaign titled 'MIND OVER MEDAL' was published in Nigeria in October, 2022. It was created for the brand: Association of Advertising Agencies of Nigeria, by ad agency: X3M Ideas. This Digital and Print media campaign is related to the Media and Professional Services industries and contains 5 media assets. It was submitted over 1 year ago by Art Director: Sheu Sodiq of X3m ideas.


Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Directors: Kelechi Uduma, Oladunni Elemide Williams
Head of Art: Samuel oluwagbemi
Copywriters: Sodiq Sheu, Aidovhioghie Anani, Misturah Owolabi
Art Directors: Sodiq Sheu, Moyosore Ayo-Ogunmuko, Oyindamola Asapetu

Puissance Dys


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