The health crisis has accelerated the trend of home deliveries. The market for the delivery of everyday products is inevitably becoming digitalized, with consumers increasingly sensitive to the need to take orders quickly and easily. It is in this context and based on this observation that FLINK unveils its brand platform with a major objective: to ensure a service solely dedicated to the comfort and simplicity sought by customers. A platform that is expressed through a new brand signature: “Livré Délivré.” A play on the two French words that translate more literally to « Delivered. Delivered (as if to be saved) ». For example, an impromptu dinner with friends and the fridge is desperately empty? Don't have the courage to go and queue at the supermarket after a long day at work? Be delivered in 10 minutes, and free of this burden. The brand’s tagline makes all the more sense in today’s fast delivery business where consumer conscience struggles with the delivery industry’s ethics. FLINK, in addition to freeing consumers from the drudgery of shopping, also frees them from their guilt: the delivery staff are salaried employees with permanent contracts, ride electric bicycles and have rest rooms at their disposal - a commitment that allows it to stand out in the French market today.
This professional campaign titled 'Livré Délivré' was published in France in September, 2021. It was created for the brand: Flink, by ad agency: Ogilvy Paris. This Outdoor medium campaign is related to the Professional Services and Retail Services industries and contains 7 media assets. It was submitted 9 months ago.
Advertising Agency: Ogilvy, Paris, France
President: Matthieu Elkaim, Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative Director: Alexis Benoit
Copywriter: Noémie Triau, Grégoire Peronne
Art director: Tom Danguy
Chief Strategy Officer: Fanny Camus-Tournier
Strategic Planner: Sana Atmane
Business Partner: Thibault Loué
Account Manager: Gregoire Bazin
Production: Julien Sanson, Valérie Saulnier
Photographer: Aurélie Hyson