ADVERTISING

Description

Girls have been kept apart for a long time as a result of COVID, missing out on impactful, in-person experiences. Girl Guides of Canada is shaking things up to celebrate how amazing things happen when girls get together. The organization has taken campfire songs and updated them to celebrate the fire of girls. “Girls Let’s Go,” is a loud and unignorable twist on the familiar “Bingo,” and comes to life in a concert-inspired music video. A total of three songs will be released over the month, addressing important themes to inspire girls, like equality and inclusion, speaking up, and individuality.

This professional campaign titled 'Fire Songs' was published in Canada in October, 2021. It was created for the brand: Girl Guides of Canada, by ad agency: Zulu Alpha Kilo. This Content medium campaign is related to the Other industry and contains 1 media asset. It was submitted 12 months ago.

Credits

Advertising Agency: Zulu Alpha Kilo, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Art Director: Sarah Quinto
Writer: Julia Forrester
Designers: Crystal Huang, Dejan Djuric
Account Team: Alexa Macdonald, Kara Oddi, Alyssa Guttman
Executive Strategy Director: Heather Segal
Head of Digital: Sean Bell
Digital Strategist: Shaunagh Farrelly
Producers: Elvira Labate, Tim Lynch, Revital Grunberg
Clients: Jill Zelmanovits, Andrea MacBeth, Heather Palm, Heather Auden, Joy Jochico
Media Agency: OMD
Media Team: Michelle Jairam, Cobi Grein, Natasha Cappelli, Alessia Bolzon
PR Agency: spPR Inc
Production House: The Field
Director: Emma Higgins
Music House: SNDWRx
Music Director: Didier Tovel
Post-Production Company: Zulubot
Post-Production Producer: Adam Palmer, Sarah Dayus
Editors: Ashlee Mitchell, Jay Baker
Production Artist: Mila Lukezich

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