Click. Tap. Scroll. Swipe. These days, screen-time is all the time, and our eyes feel it. But while our needs changed, many still rely on yesterday's tools to deal with today's world. Life has evolved, why not our lenses?
Essilor's new integrated campaign slaps that confounding fact right onto viewers' screens, distilling our everyday lives into a quick-cut, energetic film that exposes us to their omnipresence.
To bring the street-cred that Essilor was missing, we collaborated with Director Cyril Masson (Nike, Adidas, Off White…) and Photographer Samuel Guigues (Adidas) to create a made-for-social campaign with a contemporary, urban feel. Neon tones evoke backlit interfaces, while fresh camera angles and dynamic movements match the pace of the film to the pace of life. Edited to a soundtrack that turns the whole thing into a music video, 'Life Has Evolved' exposes us to what our eyes are truly up against, before showing the way forward — Eyezen lenses by Essilor.
This professional campaign titled 'Life has evolved' was published in France in June, 2022. It was created for the brands: Essilor and Eyezen, by ad agency: Razorfish. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 4 months ago.
Advertised brand: Essilor
Advert title: Essilor Eyezen – Life has evolved
Advertising Agency: Razorfish, Paris
Creative Director: Frédéric Roux
Creatives: Urtzi Inurrita Artola, Joseph Nguyen-Thomas
Account Director: Christelle Aubin
Project Manager: Lyna Ammi, Agathe Lahitte
Production Company: Prodigious
Director: Cyril Masson
DoP: Alexandre Jamin
Producer: Olivier Lecomte
Dir. Prod: Charles Breton
Post-Production Company: Prodigious
Post-Producer: Jean-François Tinard
Edit: Pierre-Hadrien Bardeau
Music: The Work – Jok’a’Face, Krysta Youngs & Bastien Deshayes
Music Producer: Martin Herail
Photographer: Samuel Guigues
Art Buyer: Dorothée Dauger
Retouching: La Souris