ADVERTISING

InkBox

Big Ink Energy

Agency: Forsman & Bodenfors

Description

With a lift from pop sensation Remi Wolf’s music, Forsman & Bodenfors puts self-expression first to get Gen Z hooked on Inkbox’s temp tattoos Inkbox, maker of plant-based, semi-permanent tattoos, is embracing impermanence as a selling point for a young generation moving fluidly through identities in complicated times.

Endless, changeable, highly-personalized temporary tattoos—plus a catchy anthem from a no-holds-barred, Gen Z champion of authenticity (like rising pop star, Remi Wolf)—could ignite a cultural explosion, granting millions of people explicit permission to be unapologetically themselves. That’s what the creative dynamos at Forsman & Bodenfors New York are betting on.

F&B’s inaugural effort for Inkbox, the 360 “Big Ink Energy” campaign is built around a “tattoo transformation” musically-driven brand film featuring TikTok sensation Remi Wolf and her zany track, “Quiet On Set.” Additional activations include Spotify, where there will be special promotional audio, as well as custom digital placements; livestream takeovers on Twitch; and creator collaborations (featuring a custom hashtag challenge) on TikTok Outdoor activations, including spectacular painted murals, will appear in major metropolitan markets such as Chicago, Austin, Miami, and Philadelphia.

This professional campaign titled 'Big Ink Energy' was published in United States in June, 2022. It was created for the brand: InkBox, by ad agency: Forsman & Bodenfors. This Integrated medium campaign is related to the Beauty and Fashion industries and contains 1 media asset. It was submitted 2 months ago.

Credits

Brand: Inkbox
Co-Founder & CEO – Tyler Handley
CMO – Woozae Kim
Design Director – Stephen Smith
Senior Director of Marketing – Brian Smiley
Content Producer – Rasheem Carty-Gardner
Social Media Producer – Dax Donnelly
Associate Art Director – Sarah Harvey
Director of Business Development – Kristine Gallardo

Agency: Forsman & Bodenfors, NY
Creative – Sarah Ratinetz, Conor Patterson, Jose D’Alta, Brent Bobo, Emma Eriksson
Production – Laura Peguero, Kim Jose
Business Partnership – Lyndsey Corona, Peter Whalen, Kayleen Afsahi
Strategy – Steve Gorski, Macarena Marcos
Production Company: The Mayda Creative Co.
Executive Producer – Zu Al-Kadiri
Director – Ben Smith
Director – Lesly Lynch
Producer – Hope Kuehne
1st AD – Nico Umpierrez
Director of Photography – Carles F. Galí
Production Designer – Mario Serrano
Stylist – Isabel Domènech
Choreographer – Mariana Benenge
Photographer – Celina Martins
Lead Compositor – Mikey Smith
Compositor – Zee Stoitchkov
Motion Graphics Designer – Gabriel Thomas
Story Development – Alexie Basil
Editorial: The Mayda Creative Co.
Colorist: Ayumi Ashley, NTropic
Sound Design: Ben and Max Ringham
Barcelona Production Service Company: Vagabond Films, EP, Gabriel Carratu & Fernando Bofill

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