L'energy drink parfaite existe enfin / The perfect energy drink finally exists

Ciao Energy — When France’s Biggest Creators Become Co-Founders

In May 2026, three of France’s most influential content creators — Squeezie, Inoxtag and Léna Situations — unveiled an unexpected collaboration: not a content project or a one-off partnership, but a new energy drink brand, Ciao Energy. The launch brought together three complementary personalities and their combined communities of several tens of millions of followers, turning creator influence into a fully-fledged consumer brand.

Ciao Energy is positioned as a less sugary and more transparent alternative to traditional energy drinks, with six original flavors including White Peach, Apricot Raspberry, Kiwi Cucumber and Double Lychee. The brand builds on Squeezie’s existing Ciao universe, launched with Ciao Kombucha in 2025, while giving Inoxtag and Léna Situations an equal role as co-founders rather than simply endorsing the product.

The collaboration also carries a strong personal dimension. Inoxtag had been working for several years on his own energy drink project, Gang Potion, but struggled to bring it to market. With the support and expertise of Squeezie and Léna Situations, the idea was finally transformed into Ciao Energy — with Double Lychee becoming the flavor associated with Inoxtag.

Beyond the product itself, Ciao Energy illustrates a broader shift in the creator economy: creators are no longer simply media channels for brands. They are increasingly becoming entrepreneurs, co-founders and brand builders, bringing together audience, cultural relevance and product development. Ciao Energy is a particularly strong example of this evolution, combining three major creator profiles around a shared brand vision rather than a traditional influencer partnership.