Sup de Pub


Agency: D. Company


To launch a CV library 100% dedicated to its students looking for a work-study placement, Sup de Pub Bordeaux hacked LinkedIn and tricked the recruiters.

Emerge during the key orientation period on a digital medium saturated with commercial (over)promises, in the higher education segment.

Because word-of-mouth is the most important factor in choosing a school, the agency decided to talk to students who had already enrolled, turning them into natural, spontaneous ambassadors. To encourage them to speak up for their school, we secretly went to help them solve their main problem over the period...

Hide a CV database and dozens of CVs in a single CV.
To achieve this, we designed and produced some of the most popular and viral content on LinkedIn. Student, career path, portfolio... nothing was left to chance to ensure maximum visibility on the professional social network, capture a qualified audience (recruiters) and redirect everything a few days later to our CV database.

LinkedIn activation to promote our fake student's approach and, thanks to the virality of the content, build up a network of qualified recruiters on the account.
Revelation of the hack to drive the LinkedIn audience towards the CV database. The revelation also triggers the UGC system sought through the spontaneous reposting of students who discover that their CVs have been highlighted by Sup de Pub.

This professional campaign titled 'JUST BOOK IT' was published in France in June, 2023. It was created for the brand: Sup de Pub, by ad agency: D. Company. This Digital and Experiential media campaign is related to the Education industry and contains 3 media assets. It was submitted 6 months ago.


Advertising Agency: D. Company
Brand: Sup de Pub Bordeaux
Creative Director: Delio Lacoste
Copywriter: Delio Lacoste
Brand Communications Managers: Antoine Landreau, Martial Descubes, Frédérique Roux
Production Company: Les Fistons
Motion Designer: Baptiste Mas
Technologie Lead: Nicolas Bardelli
Broadcast: June 23
Country: France

World Cleanup Day
British Council


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