World Cleanup Day

Plastic is Fantastic

Agency: Optimist Creative


Congratulations, Earth! The most successful World Cleanup Day took place on September 16th, engaging 195 countries from all over the world. During the communication phase, Optimist Creative assisted with a series of sarcastic pieces called “Plastic is Fantastic.” By highlighting the irony of wildlife “using” plastic. While sharing these images on social media, we invited people from all corners of the world to participate by sharing their own satirical rhymes and then transformed these rhymes into new illustrations.

This professional campaign titled 'Plastic is Fantastic' was published in Estonia in July, 2023. It was created for the brand: World Cleanup Day, by ad agency: Optimist Creative. This Design, Digital, and Print media campaign is related to the Other and Public Interest industries and contains 4 media assets. It was submitted 6 months ago by Art Director: Bruno Palmik of Optimist Creative.


Agency: Optimist Creative, Tallinn, Estonia
Art Director / Illustrator: Bruno Palmik
Copywriter / Creative Director: Magnus Lužkov, Agnus Laane
Project Lead: Susanna Eenma


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