Jersey For Memory
On February 21, 2021, the British newspaper The Guardian published an investigation estimating that more than 6,500* migrant workers died in Qatar since the country was awarded the World Cup. Since then, this figure has circulated at least 400,000 times on Twitter alone.
So while the excitement over the French national team’s journey to victory doesn’t let us forget what happened off the pitch and the thousands unaccounted for, the association "Red Card for Qatar" and FCinq are launching “Jersey of Memory", an activation taking place on social media and across France to pay homage to those lost.
The idea is simple: While fans around the world are wearing their favorite player’s number, black jerseys have been created with the names of those that went missing. Artists, athletes, journalists, public figures, football influencers, and many others, were given the jerseys to post about across their social networks.
Beyond the internet, the jerseys have also been worn at several events: a football match with the LGBTQ+ team Les Degommeuses, Climate Academy, and an event at eco-café and pub la Cité Fertile.
In parallel, the association created a website "jerseyformemory.com" devoted to the cause:
Internet users can, via the site, share images of the jerseys and personalize pre-written messages on their own social networks.
This site also lists all the counter-events organized by the association "Red Card for Qatar" through the end of the World Cup.
This professional campaign titled 'Jersey For Memory' was published in France in December, 2022. It was created for the brand: Red Card for Qatar, by ad agency: FCINQ. This Experiential medium campaign is related to the Sports industry and contains 6 media assets. It was submitted 4 months ago.
Agence FCINQ (Australie-Gad group)
ECD: Philippe Boucheron
CDs: Barbara paloc, Stéphane Villareal
Creatives: Tom Camus, Guillaume Paulus
Artistic Director: Quentin Sautour (site )
Technical Directors: Sébastien Ayxandri, Gwendoline Gendron,
TV Production: Thomas Laurent
Production Assistant: Sonia Primocapo