Keep on Dreaming

Agency: We Are Social


We Are Social Milan has worked with iconic car maker Ferrari to make the wishes of fans come true in a new documentary titled ‘Keep on dreaming’. The film tracks down three men who wrote to Enzo Ferrari as boys and finally granted their wish to visit the famous Maranello factory and Headquarters.

40 years ago, three boys wrote to Enzo Ferrari to express their love for the inspiring and beautiful vehicles. Children under 16 were not allowed to visit the manufacturing facilities but Ferrari kept the letters and 40 years later, those boys were able to revisit their dreams.

The project is a tribute to Enzo Ferrari, one of the world’s most influential Italian personalities and an icon who attracted millions of affectionate fans who wrote letters that he read, kept and replied to without exception. Letters were sent from all over the world from fans, engineers and children who all fell in love with the Prancing Horse, some even opened with the lines ‘Ciao Nonno Enzo’ (Hi Grandpa Enzo) reflecting the close connection he had with all of his correspondents.

Although the boys got a reply to their letters, their wish to visit Maranello was not fulfilled at the time, so this holiday season, Ferrari contacted them after decades to finally invite them to tour the facilities and Headquarters. David, Alessandro and Michele met Enzo’s son Piero Ferrari in person and shared their passion with him which has not aged even as they got older.

The documentary shows the heart-felt passion, real excitement and nostalgia the men share as they tour the factor and Headquarters. In an emotional scene, they read out the letters they wrote when they were between seven and ten years old and receive the stickers they requested as kids. The men are bonded as fans and by the experience in a moving film that will enchant all Ferrari admirers. David still shares his passion for Ferrari F1 with his father and Alessandro has passed on his love of the cars to his two sons.

The project came from an idea by We Are Social Milan, who also curated the strategy, creativity and production.

This professional campaign titled 'Keep on Dreaming' was published in Italy in December, 2022. It was created for the brand: Ferrari, by ad agency: We Are Social. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.


Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative Supervisor: Michele Vicari
Creative: Francesco Ravelli
Senior Art Director: Giulia Di Filippo
Art Director: Federico Fiore
Editorial Director: Alessandro Romeo
We Are Social Sport Director: Mirco Bertola
Account Director: Irene Bassani
Account Manager: Giorgio Locatelli
Senior Account Executive: Silvia Piovanelli
Account Executive: Gloria Monzio Compagnoni
Senior Writer: Gianluca Fumi
Writer: Arianna Colomb
Strategy Director: Francesco Marcucci

A We Are Social Studios production:
Head of We Are Social Studios: Sandro Amabili
Senior Producer: Giulia Camera
Director: Marco Mucig
DOP: Stefano Grilli
First AD: Valeria Viganò
Gaffer: Roberto Muratori
Steadicam Operator: Mirco Passero
Focus Puller: Daniela Bellu
Stylist: Antonio Ariganello
Service: Movimage
Film Editor: Dario Sepe
Colorist: Lorenzo Ameri
Music Composition: Guido Smider

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