Agency: Ogilvy Paris


ALL is the booking platform and loyalty program of the Accor Group. Since its launch in 2019, Ogilvy Paris has been working with the brand on its branding and communication initiatives.

The collaboration between ALL and the agency is reinforced today with the launch of a global campaign aimed at asserting in the highly competitive booking platform sector. And to remind people that is indeed THE booking platform for Accor Group hotels, offering the best brands at the best price, as well as exclusive and personalized advantages and services.

It seems obvious to use when booking a hotel stay anywhere in the world. This is how the "That's" campaign was born. From the observation that guests would rather spend time enjoying their stay than researching their stay and comparing the rates that go with it. With Accor's extensive portfolio of over 40 hotel brands on one site, is the obvious way to find and book the perfect stay at the best price.

The campaign is intended to be direct, light, and offbeat, bringing a new tone to the brand. The campaign is directed by Charlotte Abramow, a Belgian photographer and director known for her music videos for the Belgian pop sensation, Angèle, among others. The campaign will be launched across the entire ALL network and the Accor Group's brands (on and off-line).

This professional campaign titled 'IT’S OBVIOUS!' was published in France in April, 2023. It was created for the brand: ALL, by ad agency: Ogilvy Paris. This Integrated medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 1 year ago.


Chief Loyalty & Ecommerce Officer: Mehdi Hemici
VP Branding, Communication & Omnichannel: Diane Fanton
Communication Director: Emmanuelle Kuzmiak
Communication Manager: Axelle Bensoussan
Communication Manager: Marine Le Coq
Social Media Director: Lucie Metzger

Presidents: Matthieu Elkaim & Mathieu Plassard
Chief Creative Officer: Matthieu Elkaim
Global Client Lead: Julia De Sainte-Marie
Project Manager: Gabrielle Jovet
Experience Strategic Director: Minerva Sosa Soria
Art Director: Bertille Vermot
Copywriter: Jean Estauver
Art Buyer and TV Prod: Angélique Bosio

Producer: Arthur Catton
Director of production: Marc Fuentes
1st assistant director: Marie Le Grevellec
Director / Photographer: Charlotte Abramow
DOP: Lucas Casanovas
Steadycam operator: Sacha Naceri

Print executions :


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