Description
Let yourself go is the new Cabify campaign with the special collaboration of number one Spotify artist, Paulo Londra, created jointly by The Juju and Agite agencies.
With the new campaign, Cabify chooses to reflect the power that music has to transport us to different places, create climates, make us remember a moment and associate that moment with a trip.
In the first spot starring Paulo Londra, we can see the artist letting himself go and reliving the journey of his career as a singer. The campaign also includes a playlist that the singer curated for Cabify users to listen to when they make their trip.
The first piece is part of a saga in which two other very important exponents of the current urban music scene participate.
This professional campaign titled 'Let yourself go FT. Paulo Londra' was published in Argentina in April, 2023. It was created for the brand: Cabify, by ad agencies: Agite and The Juju. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Títle: Let yourself go FT. Paulo Londra
Client: Cabify
Agency: The Juju Argentina
CCOs & Partners: Nicolás Zarlenga y Federico Plaza Montero
Creative Directors: Iván Castillo y Federico Landajo
Creatives: Facundo López y Efraín Albrieu, Manuela Levi y Matías Silva
Account Director: María Belén D’Erasmo
Account Executive: Felicitas Barreto
Agency Producers: Victoria Obetko & Guido Vinante
Head of Art: Fernando Oltolina
Designers: Patricia Peña, Lucia Ruiz Diaz
Strategy Director: Sol Garros
Strategist: Francisco Valenzuela y Tomas Fossati
Production Company: BITT Animation
Director: Javier Lourenço
Arte: BITT Animation / Vascolo
Animation Director: BITT Animation
Animation & Post: Vascolo
Design & Audio Mix Bamba Music
Responsible for the client: Florencia Sassone & Julieta Alemandi
