Description
The silhouette of a sports car elegantly hugs the curves of a mountain road. A foil surfboard emerges from a tunnel of turquoise water. In total harmony with nature, the two electric vehicles master the elements and seem to be guided by the same power. A silent, mineral power.
To mark the release of its new Taycan 4S, Porsche is collaborating with Takuma and its latest born, the Efoil Carver 2, and Tahitian rider Matahi Drollet for a tour of France at the wheel of the 100% electric saloon, mixing road trip and surf sessions. Right through the superb Pyrenean and Corsican landscapes, in the heart of Paris, or in his native Polynesia with a single theme: to illustrate the silent intensity of these 2 products.
Through this lyrical film entitled “Silent Intensity”, we have sought to define a new notion of power. A more sober, more elegant, more durable power: silent power. Shot in idyllic natural locations, this film combines pushing yourself to the limit and wide open spaces.
This professional campaign titled 'Silent Intensity' was published in France in September, 2021. It was created for the brand: Porsche and Takuma, by ad agency: Orès Collective. This Film medium campaign is related to the Automotive and Sports industries and contains 1 media asset. It was submitted about 3 years ago by Léa Chenevière of Orès Group.
Credits
Advertising Agency: Ores Group, Paris, France
