Description
A stylish gentleman inserts a virtually invisible hearing aid and proceeds to dance around his apartment to the beat of popular French 80s track, “De bonne humeur ce matin” (A good mood in the morning) by Tristan.
When the music cuts unexpectedly, he bangs on his ceiling in disappointment, revealing that the music was coming from his upstairs neighbour all along.
With the aid of Incognito by French optical and hearing aid retail chain Alain Afflelou, customers are able to hear their favourite sounds.
The 20s and 30s TV and online spots from BETC are directed by Rémi Danino with Executive Creative Director Antoine Choque.
This professional campaign titled 'Incognito by Afflelou' was published in France in January, 2026. It was created for the brand: Alain Afflelou, by ad agency: BETC. This Film medium campaign is related to the Health industry and contains 7 media assets. It was submitted 22 days ago.
Credits
Brand: Incognito by Afflelou
Agency: BETC
Production company: Prose on Pixels
Director: Rémi Danino
Executive Creative Director: Antoine Choque
