Banking Made Easy

Today, Landmark Credit Union announces the next chapter of its successful “Banking Made Easy” brand platform, created in partnership with its agency of record, Cramer-Krasselt (C-K).
The campaign underscores how the brand helps alleviate the stressors that stem from the financial layer that comprises key life moments, from buying a home to combining finances post-wedding.
Two 30-second spots anchor the campaign.
“Mark and Mallory” highlights how the brand helped the titular couple find financial stability coming out of their wedding through a joint checking account, as well as a home and auto loan.
In “Roommate Situation,” three unexpected bundles of joy lead to first-time parents searching for their first home, and Landmark Credit Union shows up to support every step of the way.
The new work underscores how the financial institution brings warmth through real human support, intuitive tools, and accessible service.
The campaign goes live today across TV, CTV, social, OOH, and radio.

“Banking often feels complex or intimidating, especially during pivotal life moments,” said Jina Amaro, SVP Marketing at Landmark Credit Union. “Through this work, we wanted to show how Landmark Credit Union leans into those inflection points. Cramer-Krasselt created a campaign that shows how we make banking feel simpler, more convenient, and with less hassles, especially during those important times.”

“A simple visual idea anchors the campaign: human hands as a stand-in for Landmark employees,” said Betsy Brown, EVP Managing Director at Cramer-Krasselt. “Paired with CG environments, this design allows the work to communicate Landmark’s service and simplicity, emphasizing its people-first approach to finances.”