Mini Moments in Britânia Mode
Mini Moments in Britânia Mode - Comedy
Mini Moments in Britânia Mode - Police series
Mini Moments in Britânia Mode - Thriller
Mini Moments in Britânia Mode - Romance
Description
Britânia turns the streaming ad break into entertainment with “Mini Moments,” a genre-driven campaign for its 4-in-1 Air Fryer
The idea adapts each film to match the genre viewers are watching — from comedy and crime to romance and horror — mirroring the tone, pacing and visual language of the content. Instead of interrupting the binge, the brand becomes part of it.
A 30-second hero film introduces the concept, positioning the Air Fryer as the ultimate binge companion, supported by 15-second genre-specific cutdowns built around one simple insight: every marathon needs a snack moment.
Running across platforms including Netflix, Disney+, HBO Max and YouTube, the campaign reinforces Britânia’s positioning, “In Britânia Mode", proving that contextual relevance is what keeps audiences watching.
This professional campaign titled 'In Britânia Mode' was published in Brazil in November, 2025. It was created for the brand: Britânia, by ad agency: Calia Comunicação. This Film medium campaign is related to the Household Products industry and contains 5 media assets. It was submitted about 22 hours ago.
Credits
Agency: Calia
Client: Britânia
Campaign: In Britânia Mode
Creative Director: Daniel Velehov
Copywriter(s): Silvana Tonello
Art Director(s): Guilherme Filippoff
Account Manager: Mayra Rebello, Talissa Sierro
Media: Vinícius Mendes
Head Production: Marcelo Souza
Production Company: Mol
Director: Galileo Giglio
Project Manager: Simone de Angelis
Executive Producer: Vanessa de Paula
Director of Photography: João Frohlich
Cast: Ana Claudia dos Santos, Bruno Marques Xavier
Audio Production Company: Mushroom Creative Audio
Music Direction: Marcos de Cunto, Odayr Baptista Jr
Executive Producer (Audio): Odayr Baptista Jr
Female Voiceover: Rennata Airoldi
Male Voiceover: Mano Bap
