Family 30"
Unexpected Guest 30"
Friends 30"
Description
To stand out in a competitive Air Fryer market dominated by celebrity endorsements and technical specs, Britânia shifted the focus to the consumer's reality. Addressing the critical lack of free time in Brazilian routines, the concept "Experience your day-to-day in Britânia mode" repositioned the product from a simple appliance to a lifestyle facilitator.
Instead of celebrities, the 360° campaign featured real people in authentic family moments, humanizing the technology to build a genuine emotional connection. The strategy delivered massive results: sales grew 83% (vs. a 40% goal), market share increased by 4 p.p., and Britânia consolidated its position as the #2 Top of Mind brand in the segment.
This professional campaign titled 'Experience your day-to-day in Britânia mode' was published in Brazil in July, 2024. It was created for the brand: Britânia, by ad agency: Calia Comunicação. This Film medium campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted about 15 hours ago.
Credits
Agency: Calia
Client: Britânia
Campaign: Experience your day-to-day in Britânia mode
Creative Director: Daniel Velehov
Copywriter(s): Silvana Tonello / Fabio Angelini
Art Director(s): Guilherme Filippoff / Sandra Domingues
Head Production: Marcelo Souza
Account Director Mayra Rebello
Account Manager: Talissa Sierro
Planning Director: Analuiza Kazniakowski
Planner: Tiago Prata
Media Director: Milena Lima
Offline Media Supervisor: Cinara Cordeiro
Offline Media Coordinator: Luciano Paulino
Online Media Supervisor: Vinicius Silva
Online Media Coordinator: Gustavo Bifone
Digital Coordinator: Thiago Pinheiro
Digital Copywriter: Amanda Marin
Digital Art Director: Talita Nawai
Production Company: Santeria
Director: Rafael Damy
Executive Producer(s): Edgard Soares Filho
Assistant Director: Cauê Pereira
Cinematographer(s): Bruno Zotto
Project Manager(s): Larissa Quicoli
Account Director: Sabrina Lippi
Account Assistant: Ana Júlia Corrêa
Music Production Company: Lira Música
Music Production Creative Director: Márcio Espinosa
Music Production Supervisor(s): Matheus Ribeiro
Music Production Composer(s): Duda Follmann
