Description
To break through the noise of a saturated Christmas market, Britânia turned a functional alert into an emotional symphony. Recognizing the Air Fryer's "DING" as a potential musical note, the brand created the world’s first Air Fryer choir.
Renowned Maestro João Carlos Martins conducted this unusual orchestra at Teatro Renault, harmonizing the appliances' sounds with a classical orchestra in a live-streamed concert. The campaign humanized the technology, delivering a 3% engagement rate (3x the benchmark) and driving market share from 13% to 18% during the holidays.
This professional campaign titled 'Plins. The sparkle of Christmas in Britânia mode.' was published in Brazil in December, 2024. It was created for the brand: Britânia, by ad agency: Calia Comunicação. This Experiential medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted about 13 hours ago.
Credits
Agency: Calia
Client: Britânia
Campaign: Plins. The sparkle of Christmas in Britânia mode
Creative Director: Daniel Velehov
Copywriter(s): Silvana Tonello
Art Director(s): Guilherme Filippoff / Sandra Domingues
Head Production: Marcelo Souza
Account Director Mayra Rebello
Account Manager: Talissa Sierro
Planner: Tiago Prata
Media Director: Milena Lima
Offline Media Supervisor: Cinara Cordeiro
Offline Media Coordinator: Luciano Paulino
Online Media Supervisor: Vinicius Silva
Online Media Coordinator: Gustavo Bifone
Digital Coordinator: Thiago Pinheiro
Digital Copywriter: Amanda Marin
Digital Art Director: Talita Nawai
Editor(s): Rafael Baby / Juliana Silvestrin
Motion Designer(s): Rafael Baby / Juliana Silvestrin
Production Company: Produka
Director: Marcelo Raimondi
Assistant Director: Tainã Stinghen
Account Director: Tatiana Lima
Camera(s): Rodrigo Bizan / Gabriel Aroni / Thomas Henne
Post Production Coordination: Osnir Araújo
