Description
To fight commoditization in the booming Air Fryer market, Britânia turned urban furniture into a multisensory experience. The "COOHking Air Fryer" campaign transformed street clocks into giant, animated appliances that offered more than just visuals: they opened and closed, played the iconic "DING" sound, and released the actual aroma of freshly cooked food.
Strategically placed in high-traffic areas during meal times, the activation engaged over 350,000 people directly. The stunt went viral, generating 1.2 million spontaneous social mentions and driving a 38% sales increase during the campaign.
This professional campaign titled 'COOHking Air Fryer' was published in Brazil in July, 2024. It was created for the brand: Britânia, by ad agency: Calia Comunicação. This OOH Outdoor medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted 3 days ago.
Credits
Agency: Calia
Client: Britânia
Campaign: COOHking Air Fryer
Creative Director: Daniel Velehov
Copywriter(s): Silvana Tonello / Fabio Angelini
Art Director(s): Guilherme Filippoff / Sandra Domingues
Head Production: Marcelo Souza
Account Director Mayra Rebello
Account Manager: Talissa Sierro
Planning Director: Analuiza Kazniakowski
Planner: Tiago Prata
Media Director: Milena Lima
Offline Media Supervisor: Cinara Cordeiro
Offline Media Coordinator: Luciano Paulino
Online Media Supervisor: Vinicius Silva
Online Media Coordinator: Gustavo Bifone
Digital Coordinator: Thiago Pinheiro
Digital Copywriter: Amanda Marin
Digital Art Director: Talita Nawai
Editor(s): Rafael Baby / Juliana Silvestrin
Motion Designer(s): Rafael Baby / Juliana Silvestrin
Innovation and Advertising Technology Company: BIZSYS
