Feed the Obsession

Ollie, the human-grade fresh dog food company and leader in the dog wellbeing revolution, introduces today its new brand platform and largest national brand campaign to date, Feed the ObsessionTM. The campaign celebrates the deep, joyful devotion dog parents have for their dogs and Ollie’s obsession with delivering the highest quality experience for parents and pets.

Feed the Obsession is born out of a simple truth: Dog parents are obsessed with their dogs. In fact, according to a recent survey of American dog parents 1, a whopping 89% consider their pup their best friend and more than two-thirds (68%) admit they’d take five years off their own life to add five years to their dog’s. It’s that selfless obsession that fuels Ollie’s team of veterinarians, chefs, food scientists, and tech experts to develop the best possible food, experience, and technology that redefine how we care for our dogs. And in turn, feeds dogs’ obsession with their food.
“At Ollie, obsession isn’t a flaw — it’s our driving force,” said Allison Stadd, CMO of Ollie. “Our veterinarians, engineers, in-house chef, and the rest of our deeply dog-obsessed team use science and technology to build a truly tailored experience, all in service of the one thing that matters most: your dog’s wellbeing. Feed the Obsession puts a flag in the ground. It celebrates the people who read ingredient lists, track poop quality, and reorganize their lives around a dog they love like family, and shows how Ollie fits right into that level of care.”
Feed the Obsession features many of the “if you know, you know” habits that make the dog-obsessed a special breed. From perfectly organizing your dog’s food and accessories with custom labels to post-meal mouth kisses and even dedicated dog parent tattoos — the national campaign showcases the tight-knit bond that only humans and their dogs have.

Directed by Josefine Cardoni and created in partnership with creative agency nice&frank, Feed the Obsession launches March 2nd with a series of video spots across streaming platforms like Peacock, Paramount+, and Hulu, as well as broadcast networks like HGTV, The Food Network, NBC, and ESPN — all set to Kylie Minogue’s iconic track, Can’t Get You Out of My Head, which underscores the joyful, obsessive bond between dog parents and their pups.