Against the backdrop of Covid-19 and the related quarantine measures implemented, many women, victims of domestic abuse within their own homes, have been confined for more than 6 weeks in toxic hotbeds, where daily violence and psychological fatigue punctuate their daily life and worsen their situation from day to day. In light of this, Ni Putes Ni Soumises ("Neither Whores Nor Submissives") unveils a 30-second TV clip to make people aware of the dangers that quarantine can have for women living with physically- and/or psychologically-violent partners.
This professional campaign titled '#HomeIsntSafe' was published in France in April, 2020. It was created for the brand: Ni Putes Ni Soumises, by ad agency: Marianne Paris. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago by Creative Director: Guillaume Gasquet of Marianne Paris.
Advertising Agency: Marianne Paris, Paris, France
Creative Director: Guillaume Gasquet
Art Director / Copywriter: Marie Dardaine
Editor / Motion Designer: Julien Schickel
Voice Over: Claudia Rousseaux