In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days.
This professional campaign titled '#ÀNotrePlace' was published in France in October, 2019. It was created for the brand: Ni Putes Ni Soumises, by ad agencies: Agence Marianne and Publicis. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising agency: Agence Marianne x Publicis Conseil
Creative Director: Guillaume Gasquet
Copywriter: Antoine Colin, Marie Dardaine
Art Director: Jordan Lemarchand, Marie Dardaine
Film Director: Guillaume Gasquet
Client President: Stéphanie Rameau
Agence Marianne President: Guillaume Gasquet
Publicis Conseil managers: Valérie Albou, Alice Pégorier
Production: Agence Marianne
Publicis Conseil producers: Emmanuelle Monset, Sophie Bouquet
Image: Erwan Geri, Maxime Chastres, Victor Andrieux
Editing: Julien Schickel
Hair & make up: Sonia Allal, Thomas Robert
Translation: Paul Fieldman