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Agency: Cossette


duBreton is one of Canada's largest organic pork producers. They were one of the firsts in Canada to introduce a more humane practice and the first producer to be Humane Certified. duBreton has really high animal welfare standards at heart and every farm is rigorously checked to meet them. The farms are free-range and without cages but consumers do not seem to know it.
We decided to demonstrate that it's obvious that free-range farming is better.

This NSFW professional campaign titled 'Freedom' was published in Canada in April, 2022. It was created for the brand: duBreton, by ad agency: Cossette. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago by Art director: Nicolas Baillargeon of Cossette.


Advertising Agency: Cossette, Montreal, Canada
V.P. Chief Creative Director: Anne-Claude Chénier
Creative Director: Richard Rochette-Villeneuve
Art Director: Nicolas Baillargeon
Copywriter: Sébastien Forget
Strategy: Valentin Roux-Dufort
Client Services: Zoé Béland
Client Services: Léa Breton
Agency Production: Septième
Electronic Production: Mélissa Audette
Electronic Production: Florence Parent
Production House: Nova Film
Film Director: Nicolas Brassard-Asselin
Director Of Photography: Vincent Masse
Film Production: Alexis Dubosc
Management: Alexis Hamel
Styling: Olivier Chalifoux
Media Agency: Jungle Média
Media: Laurie Marchand
Media: Valérie Leclerc
Media: Santiago Sandoval

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