Loved ones

Agency: Cossette


Without having experienced a work-related accident, we cannot suspect that its impact goes far beyond our own well-being. Its consequences also reach those around us, those we love the most. The Commission for Standards, Equity, Health and Safety at Work (CNESST) wanted to remind the population that our safety at work is also the safety of our loved ones, and that we must double down our vigilance and eliminate the risks before an accident occurs.

This professional campaign titled 'Loved ones' was published in Canada in December, 2021. It was created for the brand: CNESST, by ad agency: Cossette. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted about 2 years ago by Art director: Nicolas Baillargeon of Cossette.


Advertising Agency: Cossette, Montreal, Canada
Strategy: Marie Vaillancourt
VP, Chief Creative Officer: Anne-Claude Chénier
Art Director: Nicolas Baillargeon
Copywriter: Sébastien Forget
English Translation: Andrew Morgan
Client Services: Nicole Laplante
Agency Producer: Marie France Cusson
Agency Producer: Joannie Roy
Photography: Brühmüller Photographe
Retouching: Visual Box
Print Production: France Laberge
Print Production: Natalie Gadoua
Production House: Les Enfants
Film Director: Maxime Giroux
Film Production: Caroline Dionne
Editing: Paul Jutras
Post-production: Post Moderne
Original Music And Sound Studio: Studio Circonflex
Media Agency: Cossette Média
Strategy And Media Planning: Marie-Michèle Lapointe
Strategy And Media Planning: Alexandre Rouleau


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