ADVERTISING

MGI

Fresh Stationery - Golper Khata

Agency: Analyzen

Description

In today's digital age, handwriting and reading physical books are fading as people prefer electronic devices and digital versions. Fresh Stationery values these tangible instruments and is dedicated to providing essential tools for self-expression, such as paper, pens, and pencils, to writers and creators.
To revive handwriting in the digital era, we became the first to publish a handwritten book in Bangladesh. This book, resembling a khata rather than a typical book, aims to encourage handwriting practice among people.
Ekushey Boimela, held annually in February in Dhaka, is a vital cultural event celebrating literature and connecting authors, publishers, and readers. It promotes and preserves the country's literary tradition. In 2024, Fresh Stationery, committed to quality and handwriting, inspired and empowered individuals in their storytelling journey.
We invited the audience to submit handwritten stories in six genres: Science Fiction, Thriller, Comedy, Fantasy, Adventure, and Horror. A jury of six writers selected and proofread 287 stories. These were then sent to দাঁড়িকমা প্রকাশনী to be published and showcased at their stall in Ekushey Boimela.

Total 500 books were published. We sold a significant number of books in the Ekushey Boimela.

Total 20 posts were published in the digital presence including an AV.
Total Video Views 19,907,877.
Total number of the reaction was 328,278.
Total number of shares of the video was 2,435.
In the digital world and real world this handwritten book had a great response. Therefore, we can say it was a successful campaign.

This professional campaign titled 'Fresh Stationery - Golper Khata' was published in Bangladesh in January, 2024. It was created for the brand: MGI, by ad agency: Analyzen. This 360°, Digital, and Integrated media campaign is related to the Education, Office Equipment, and Public Interest industries and contains 9 media assets. It was submitted about 2 months ago.

Credits

Advertising Agency: Analyzen

Risalat Siddique - The Man of Steel (Chairman)
Sumit Saha - The Rainmaker (Managing Director)

Md Azharul Amin Russel- Black Panther ( Creative Director)
Turas Ayman- Loki (Creative & Planning Director)
Wasifa Rahnuma Islam- Moana (Strategic Planning Director)
M Hoque Bappy - TINTIN (Brand Director)
K.I. Prantik- Logan (Media Director)
Rohit Hasan Kislu- Asst. Creative Director
Salman Sifat - Sasuke Uchiha (Strategic Planning Executive)
Animesh Majumder- Salvador Dali (Asst Art Manager)
MD. Samiul Kabir- The Sandman (Art Supervisor)
Tanmoy Kumer Chakravarty- Picasso (Senior Visualizer )
Masud Rana- Senior Visualizer
Hasib kamal- Senior Visualizer
Tasmia Islam- Neyteri (Copywriter)
Saifunnahar Sayma- (Senior Copywriter)
Sheikh Surfuddin Reza- Mitsuo The Perman (Sr Media Executive)
Nawfel Kabir- Sherlock Holmes (Media Executive)
Al-Muksit Chowdhury- Rorschach (Brand Executive)
Ishtiak Jamil- Sr Brand Executive (Sr Brand Executive)

Production House: Big Fish Entertainment
Supervisor: Rubayet Mahmud
Director: Shafin Ahmed Saikat

ADVERTISING

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