Fresh Anonna MGI

Shame is Good But Not About Period

Agency: RoyalerChhobi Communications


Bangladesh being a Muslim country has been conservative throughout the time frame. The new generation and the progressing world are having an impact on the society and many regular norms are coming to the edge of change. But still the population have a long way to go. Women have been predominantly taught to stay reserved about their premenstrual syndrome and the monthly cycle. Due to this tendency of keeping it private, women are lacking in knowledge about the hygiene measures that should be maintained and don’t speak about it even in their extreme situations.

This professional campaign titled 'Shame is Good But Not About Period' was published in Bangladesh in November, 2023. It was created for the brands: Fresh Anonna and MGI, by ad agency: RoyalerChhobi Communications. This Content, Digital, and Film media campaign is related to the Health industry and contains 2 media assets. It was submitted 2 months ago.


Agency: RoyalerChhobi Communications
Founder, CEO & Art Director: Mominur Rahman Royal
Copywriter: Mashraba Tasmin Azmih
Visualizer: Paul Mondal
Visualizer: Selim Reza
Account Executive: Md. Salahuddin Huq

Client: Meghna Group of Industries
Brand: Fresh Anonna Sanitary Napkin

Director: Sohan Rahman, Pinweel Films


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