ADVERTISING

Afrisam

The Great Wall of Ekasi

Agencies: Spitfire Films Promise

Cementing your legacy in your first piece of work? AfriSam awards Spitfire’s newest Director.

Description

Paul Ramaema may be the newest addition to the Spitfire crew, but he’s already producing work like a true veteran. For AfriSam’s latest commercial from their agency, Promise, Paul hit the streets of ekasi as two brilliantly cast and highly entertaining characters give directions to a lost visitor.

It’s not long before the directions take a turn for the hilarious, though, as the two get sidetracked in describing the wall of Bra Joe’s home along the way – the Great Wall of Ekasi – in loving detail. Of course, to build such a fabulous wall you need the superior quality that only AfriSam can provide.

And to get such a beautifully directed piece of work, you need the exciting new talent of Paul Ramaema. Because if that’s his first piece of work for Spitfire, we can’t wait to see what’s next – and it could be yours. If you have a board that you think could cement your legacy, contact Spitfire now and we’ll get Paul onto it. He’ll add his own special je ne sais quoi to it too – with absolutely zero cracks.

This professional campaign titled 'The Great Wall of Ekasi' was published in South Africa in June, 2024. It was created for the brand: Afrisam, by ad agencies: Promise and Spitfire Films. This Digital and Integrated media campaign is related to the Industrial, Agriculture and Media industries and contains 1 media asset. It was submitted 3 months ago by Production Assistant: Hloni Ntsooa of Spitfire Films.

Credits

Client: Afrisam
Promotions & Advertising Specialist: Michelle Reid
Marketing Manager: Ebeth van den Berg

Agency: Promise
CCO: Marc Watson
BUD: Rozanne du Toit
Art Director: Che Newman
Copywriter: Obakeng Rapoo
Producer: Santa Asbury

Production House: Spitfire Films
Director: Paul Ramaema
Executive Producer: Liesl Lategan
Producer: Bale M
Production Manager: Relebohile Thianye
Cast Coordinator: Malehlohonolo Ntsooa
Production Assistant: Tristan Robson
Production Intern: Neo Dlukulu
1st AD: Thobelani Faku
DOP: Marty Bleazard
Focus Puller: Bheki Ntshangase
DIT/VT: Ryan Sheppard
Key Grip: Tyler Geldenhuys
Best Boy Grip: Hlubi Walaza
Key Gaffer: Jean du Plessis
Best Boy Lights: Sekwane Dlamini
Spark: Sibusiso Ngubeni
Spark: Sinobomi Matyana
Sound: Molatu Mathebula
Art Director: Wayne Smith
Props Master: Tiaan Enslin
Art Driver: Happy Pooe
Art Assistant: Trevor Enslin
Wardrobe Stylist: Aldridge Elasto
Makeup Artist: Nomsa Mngoma
Medic & Safety Officer: Neo Maponya
Unit Manager: Simphiwe Banda
Security x4: Thuso Security
Catering: The Bowery
Craft: Lawrence Joffe

Cast:
Cobra: Abongile Matyutyu
Karabo: Maite Ngoetjana
Cobra’s friend: Neo Dlukulu

Post-Production:
Offline: Gareth James
Grade: Jarryd Duthoit
Final Mix: Nathi Luthango
Online: Michael Langer
Post supervisor: Ed van Blerk

ADVERTISING

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