Inequality You Can't Ignore (Film)
Bus Shelter 1 - Gloria
Bus Shelter 2 - Roberta
Bus Shelter 3 - Chanel
Poster 1 - Gloria
Poster 2 - Roberta
Poster 3 - Chanel
Description
The "Inequality You Can't Ignore" campaign for The Chrysalis Initiative urges the medical community to confront racial inequities in breast cancer care for Black women. A powerful outdoor AR experience and film features three women who were negatively affected by discrimination in their breast cancer care and highlights the disparity in outcomes between white women and Black women.
This professional campaign titled 'Inequality You Can't Ignore' was published in United States in April, 2023. It was created for the brand: The Chrysalis Initiative, by ad agency: EVERSANA INTOUCH. This Digital, Film, and OOH Outdoor media campaign is related to the Health industry and contains 7 media assets. It was submitted about 1 year ago by Founder: Kristen Bryan of KBPR.
Credits
Client: The Chrysalis Initiative
Agency: EVERSANA INTOUCH
Nicholas Capanear, ECD
Susan Perlbachs, CCO
Ivan Blotta, GCD
Diana Krulik-Bentzen, CD
Billy Custer, GCD
Bryan Perley, ACD
Ron Larson, GCD
Binh Tran, Group Experience Director
Christine Bringuez, Design Director
Amy Ogden, Media Director
Luke Nunnelly, Medical Strategy
Jackie Budd, Account Director
Jonah Grotz, Project Manager
Craig Johnston, Director, Creative Technology
Tracy Moore, Executive Producer
Luciano Cian, Illustrator
PRODUCTION COMPANY, PHOTOGRAPHY
Yachin Parham, Photographer
Jaleesa Jaikaran, MUA
Ikeyia Powell, Hairstylist
Agata Helena, Body Painting
Ciara Ingram, DP
PRODUCTION COMPANY, VIDEO
Dalmatian Cow, LA
Jean Paulo Lasmar, Film Director, Editor
Bryan Rubén Mendoza, Cinematographer
Christina Jobe, Producer
André Magri, Post Producer
Fernando Oliveira, Editor
Daniel Mendes, Color Grading
Marcus Mantovanelli, VFX
Diego Roque, VFX
Eduardo Ferreira, Motion Graphics
PRODUCTION COMPANY, MUSIC
Ritmika Audio Arts
Henrique Tanji, Music Composer
PRODUCTION COMPANY, AR
Wildlife
