Helping business flow

Agency: VCCP London


Sage (FTSE: SGE), the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, unveils its first global marketing campaign following its brand refresh in April. The new campaign is designed to reflect the changing needs of its SMB customers worldwide and bring the brand refresh to life.

Representing Sage’s new purpose - to knock down barriers so everyone can thrive – the campaign shows how this starts with customers. It focuses on real life customers and the confidence and control that Sage software can deliver through simplicity and insight with a human touch to help business flow.

The campaign launches with two 30” hero films created by VCCP London featuring Sage customers Laura Rose, CEO, Equestrian Rose Ltd and Joanne Halsall, Head of Finance, Crow Wood Leisure.

Customer stories are elevated through playful character animation, set within a black and white world. The customer voices are connected using the iconic Sage green flow – a representation of how the Sage experience lifts customers to the next level of their business journey.

This professional campaign titled 'Helping business flow' was published in United Kingdom in May, 2022. It was created for the brand: Sage, by ad agency: VCCP London. This Film and Integrated media campaign is related to the Finance industry and contains 2 media assets. It was submitted over 1 year ago.

Red Wing Shoes


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