Wizz, the social media app that provides teens with a safe space to meet and chat with new friends around the world, has released a new YouTube ad campaign geared toward addressing a public dialogue taking shape among Gen Alpha and Gen Z.
The new campaign is a public extension of an important dialogue among Wizz’s users, who often express sentiments of isolation, social anxiety and low confidence. The ad demonstrates how the app counteracts these feelings by instantly creating opportunities for community, conversations and connection. The company worked with Paris-based advertising agency Biborg to produce the video.
The campaign concept was inspired by feedback from thousands of Wizz users who completed a one-question, in-app survey, asking them to share their best experience using the app. Common themes among their responses were Wizz’s role in helping them meet new best friends, finding people with common interests, increasing their confidence, dealing with social anxiety or introversion, combating boredom and loneliness, reconnecting with old friends, and learning about people in other parts of the world.
“Our ad concept revolves around the idea that ‘even when you’re alone, you’re with friends,’” said Jodie Renassia, Head of Growth at Wizz. “Many of today’s teens spent as many as two of their most formative years away from friends and peers during COVID lockdown. This took a toll on their social skills and interpersonal experiences. Our goal with this ad is to show that they’re not alone–literally or figuratively–by putting a world of friends at their fingertips.”
The new campaign will run exclusively on YouTube due to the platform’s high volume of users in Wizz’s target age demographic, and will continue into December 2023.
Wizz was developed by mobile gaming giant Voodoo and consistently ranks among the Apple App Store’s top 10-15 social networking apps. Since its launch in 2019, Wizz has facilitated more than 10 billion conversations across its 16M users. In September 2023, the app hit a new milestone: 1.5 million daily active users (DAU).
This professional campaign titled 'Wizz App: Expand Your World ' was published in France and United States in October, 2023. It was created for the brand: Wizz App, by ad agency: Biborg. This Content, Digital, and Film media campaign is related to the Electronics, Technology and Gaming industries and contains 2 media assets. It was submitted 5 months ago.
Advertising Agency: Biborg, Paris, France