Description
Synchrony, working closely with The Many, today unveils the latest chapter of the ongoing CareCredit “I Can” campaign. The campaign aims to eliminate barriers related to the 'cost of care,’ shifting the focus from merely addressing immediate needs to fostering aspirational visions for health and wellness.
“Our latest 'I CAN’ campaign demonstrates how CareCredit enables a feeling of freedom and empowerment while helping prepare consumers for whatever life might throw their way,” said Tim Donovan, Chief Marketing Officer, Synchrony. “With CareCredit, cardholders control their health and wellness journey on their terms.”
The "True Love" spot presents a refreshing twist for CareCredit's campaign. At first, viewers watch a man seemingly discussing a romantic partner, only to reveal he's affectionately referring to his dog. This humorous angle, a departure from the more emotional narratives of previous ads, underlines the campaign's essence: proactively addressing health and wellness costs. With this lighthearted approach, CareCredit broadens its message, emphasizing the importance of health for all loved ones, including our pets, and celebrating the aspirational visions of wellness.
The creative strategy for the campaign also had to evolve to keep pace with the shifting consumer landscape. "We're focusing on aspirational visions for health and wellness, not just immediate needs," says Josh Paialii, Head of Creative at The Many.
This professional campaign titled '2023 I CAN' was published in United States in October, 2023. It was created for the brand: CareCredit, by ad agencies: Synchrony and The Many. This Film medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 7 months ago.
Credits
Client: CareCredit
CMO: Tim Donovan
Sr. VP Marketing: Tuck Ross
VP, Consumer Marketing: Robin Shulman
Assistant VP, Consumer Acquisition Digital Marketing: Colette Williams
VP, Social & Content Strategy: Minali Liyanage
VP, Consumer Lifecycle Marketing: Holli Christopher
AVP, B2B Lifecycle Marketing: Erin Rose Brown
Social Media Marketing Manager: Tom Curtain
Agency: The Many
Chief Creative Officer: Josh Paialii
Creative Directors: Annie Johnson, Jacque Vavroch
Associate Creative Director: Scott Menzie
Copywriter: Eli Shapiro
Managing Director: Maggie Cadigan
Group Brand Director: Gil Lang
Sr. Brand Manager: Jonathan Menager
Designer: Steven Nguyen
Photographer: Shayan Asgharnia
Head of Production: Ayanna Hart
Production Company: The Many Studios
Director: Docter Twins
Executive Producer: Chloe Scott
Producer: Adam McGinnes, Katherine Fraser
Editorial Company: Work Editorial
Music Company: Wolf At The Door
