For those who have already been judged by the courts, have served their sentence and return to society, prejudice is a terrible prison. More than 40% of ex-prisoners in Brazil do not find a job during the first 3 years of freedom. As a result, the risk of recurrence increases. Society is the one who pays.
This professional campaign titled 'Second chance' was published in Brazil in August, 2023. It was created for the brand: Assembleia Legislativa de Mato Grosso, by ad agency: ZF Comunicação. This Film and Print media campaign is related to the Public Utility industry and contains 2 media assets. It was submitted 2 months ago.
Advertising Agency: ZF Comunicação, Cuiabá, Brazil
Client: Assembleia Legislativa de Mato Grosso (ALMT)
Copywriters: Eduardo Butakka / Afro Stefanini
Creative Director: Fernanda Lima
Planning Director: Hiuri Matos
Art Director: Tiago Marins
Art Finalist: André Nilton | Wilder Oliveira | Fernando Assis
Proofreader (Portuguese): Luís Moraes
Account Manager: Josy Rodrigues
Media Manager: Jefferson Arruda
Media: Geneliza Cristhiane / Gislayne Cristina / Beatriz Kimberlyn
Client Approval: Rosimeire Felfili / Everaldo Jota / Ricardo Sardinha / Ranniery Queiroz / Marco Cappelletti