Between 2002 and 2023, Brazil recorded 23 violent attacks on schools, with 10 of them occurring between August 2022 and April 5.

The Legislative Assembly of Mato Grosso has been working to help solve the problem. Currently, 18 bills have been introduced with the aim of curbing violence and promoting a healthy and safe environment in schools.

Combating violence in schools involves various aspects, from those within the jurisdiction of the state to pedagogical work in critical media education and combating misinformation. Another determining factor is the involvement of the family in the student's school life. Therefore, THIS IS A PROBLEM THAT CONCERNS EVERYONE.

This professional campaign titled 'Safety in schools' was published in Brazil in May, 2023. It was created for the brand: Assembleia Legislativa de Mato Grosso, by ad agency: ZF Comunicação. This Print medium campaign is related to the Education and Public Utility industries and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: ZF Comunicação, Cuiabá, Brazil
Client: Assembleia Legislativa de Mato Grosso (ALMT)
Copywriters: Eduardo Butakka / Pedro Henrique Coimbra
Creative Director: Fernanda Lima
Planning Director: Hiuri Matos
Art Director: Marcelo Coelho
Art Finalist: Tiago Marins
Account Manager: Josy Rodrigues
Media Manager: Jefferson Arruda
Media: Geneliza Cristhiane / Gislayne Cristina / Beatriz Kimberlyn
Client Approval: Rosimeire Felfili / Everaldo Jota / Ricardo Sardinha


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