Someone who mistreats an animal can be dangerous to anyone
Title: Someone who mistreats an animal can be dangerous to anyone | CTA: Report it. Call 197
Title: Someone who mistreats an animal can be dangerous to anyone | CTA: Report it. Call 197
Title: Someone who mistreats an animal can be dangerous to anyone | CTA: Report it. Call 197
Title: Someone who mistreats an animal can be dangerous to anyone | CTA: Report it. Call 197
Title: Someone who mistreats an animal can be dangerous to anyone | CTA: Report it. Call 197
Description
A campaign dedicated to raising awareness about the prevention of animal cruelty.
The creative concept is based on the “Link Theory,” which reveals a connection between violence against animals and violence against humans.
Studies show that individuals who commit acts of cruelty toward animals are more likely to engage in violent crimes, such as child abuse and domestic violence.
In Brazil, 71% of animal abusers also commit crimes against people.
This data highlights the importance of addressing animal cruelty as a strategy for preventing broader violence in society.
This professional campaign titled 'Animal cruelty' was published in Brazil in April, 2025. It was created for the brand: Assembleia Legislativa de Mato Grosso, by ad agency: ZF Comunicação. This Digital, Film, and Print media campaign is related to the Public Interest and Public Utility industries and contains 6 media assets. It was submitted 14 days ago.
Credits
Advertising Agency: ZF Comunicação, Cuiabá, Brazil
Client: Assembleia Legislativa de Mato Grosso (ALMT)
Copywriter: Eduardo Butakka
Creative Director: Aureliano Ramos/ Eduardo Butakka
CEO: Ziad Fares
Planning Director: Hiuri Matos/ Frederico Parma
Art Director: Ismael Borges
Art Finalist: André Nilton | Wilder Oliveira
Proofreader (Portuguese): Luís Moraes
Account Manager: Roberto Oliveira
Account Assistant: Amanda de Bona
Media Manager: Jefferson Arruda
Media: Geneliza Cristhiane / Gislayne Cristina
Client Approval: Henrique Santos / Ricardo Sardinha / Noemia Almeida / José Marques
