Description
The First Law of Thermodynamics states that energy cannot be created or destroyed, but it can be passed on to the next generation. The energy that has propelled GE’s 132 year legacy will be passed on to tomorrow's innovators. As GE Aerospace and GE Vernova, we will step toward the future, ready to empower the next generation. GE. Once, now, forever.
This professional campaign titled 'Beautiful Law | The Next Generation of GE' was published in United States in September, 2023. It was created for the brand: GE, by ad agency: BBDO New York. This Film medium campaign is related to the Education and Electronics, Technology industries and contains 1 media asset. It was submitted 12 months ago.
Credits
CLIENT: GE CORPORATE
Chief Marketing Officer: Linda Boff
Senior Director of Brand Marketing: Nadia Malik
AGENCY: BBDO NEW YORK
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Matt MacDonald
SVP, Senior Creative Director: Kara Goodrich
Creative Director: Cesar Finamori
EVP, Senior Director: Jim Santora
SVP, Senior Director: Lindsey Cash
VP, Account Director: Isabella Dudley
Account Executive: Romney Morgan
Chief Strategy Officer: Nicole Granese
Strategic Planner: Ankit Mehra
SVP Group Executive Producer: Kim Kietz
EVP, Director of Content Production: Alex Gianni
Senior Producer: Chloe Evans
VP, Business Affairs: Kathleen Bannon
Senior Music Producer: Julia Millison
Music Consultant: Wren Schmith
PRODUCTION COMPANY: ANONYMOUS CONTENT
Director: Frédéric Planchon
Managing Director/EP: Eric Stern
VP of Commercials: SueEllen Clair
Head of Production: Ena Nicole Abadjian
Producer: Paul Ure
East Coast Sales: Paul Muniz
East Coast Sales: Stacie Gillman
CZECH PRODUCTION COMPANY: STILLKING
Managing Director: Matthew Stillman
Head of Production / EP: Michal Škop
Executive Producer: Lida Ashwell Ordnung
Line Producer / EP: Adam Lux
EDITORIAL: WORK EDITORIAL
Editor: Rich Orrick
Managing Director: Erica Thompson
Executive Producer: Alejandra Alarcon
Head of Production: Chris Delarenal
Senior Producer: Samara Kelly
Assistant Editor: Joey Tuzzolino
VISUAL EFFECTS: FRAMESTORE
VFX Creative Director: Vicky Osborn
VFX Supervisor and Compositing Lead: Andre Vidal
CG Lead: Patrick Ross
Concept Design: Menelaos Peristeridis, Nikola Yordanov, Joe Comeau, Michal Karcz
Previs: Sean Curran, Yarim Machado
CG Animation: Marco Marenghi
CG Asset Modeling: Soren Barton, Kira Yu, Vicky Stuart, Kaho Horiuchi, Stone
Cleven, Jim Vidal
CG Asset Texture/LookDev: Kira Yu, Kaho Horiuchi, Rui Yang, Jim Vidal
CG Layout: Victor Farag, Marco Marenghi
CG Lighting: Richard Shallcross, Joey Sila, Kayla Whitehead
CG FX: Mitch Deoudes, Francois Duchesneau, Ed Twiss
Compositing: Steve Drew, Kane Herd, Danny Popovic, Abhishek Singh, Sang Kim,
Melissa Graff
Matte Painting: Ivo Horvat, Pete Pace, Menelaos Peristeridis, Callum McKeveny
Flame Finishing: Andre Vidal, Devon Taylor
FS VFX Editor: John DiMare
Framestore NYC Head of Studio: Tara Maloney
Framestore NYC Head of Production: Veronica Ware
Executive Producer: Nick Fraser
Bidding Producer: Nadia Brent
Producers: Catherine May
Production Coordinator: Meghana Penumarthi
SOUND HOUSE: SONIC UNION
Sound Designer: Owen Shearer
Mix Engineer: Michael Marinelli
Sound Producer: Mary Kate Valentino
MUSIC: SOUNDTREE
Music title: RECHARGE
Composed by Joel Hartman
Published by Soundtree Music Publishing
Soundtree EP/MD: Jay James
