Description
Raising awareness among pedestrians to use crosswalks and encouraging drivers to respect this dynamic and stop their vehicles is a recurring issue. Therefore, our main challenge for this campaign was to find a way to reinforce this message of awareness without falling into clichés, being repetitive, or relying on commonplaces. And nothing works better than humor to achieve this goal.
This professional campaign titled 'Faixa Segura (Safe Crosswalk)' was published in Brazil in March, 2025. It was created for the brand: Assembleia Legislativa de Mato Grosso, by ad agency: Art&C. This Film medium campaign contains 1 media asset. It was submitted 5 months ago.
Credits
Advertising Agency: Art&C
Creatives: Ed Ribeiro, Kelwyn Leme
Creative Director: Dácio Azevedo
Account Director: Tiago Slongo
Production Company: Molêra Filmes
