Eat 'em Up 2 Level Up

Agency: Omnicom


Kostministeriet (The Ministry of Food) wants everyone to eat their daily fruits and greens. And by everyone, they really mean everyone – even young guys whose interest in the bounty of nature is limited, to say the least. They are however crazy about something else – online gaming. In the gaming world, "skins" are hard currency and can be sold for thousands of dollars. Everyone wants them but very few can afford them. So, the Kostministeriet decided to offer Swedish gamers the chance to get their trigger fingers on exclusive skins while at the same time giving them the opportunity to try out some fruit and veggies!

This professional campaign titled 'Eat 'em Up 2 Level Up' was published in Sweden in June, 2020. It was created for the brand: Kostministeriet, by ad agency: Omnicom. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Creative lead: Zeynep Sahin of Ehrenstråhle.


Advertising Agency: Ehrenstråhle, Gothenburg, Sweden

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