NSFW Warning

This page may contain elements which are considered Not Safe For Work.


Everywhere you look, there are penises. They’re unavoidable! But seeing them from a young age means the stigma has gone. They’re not shocking or intimidating, they’re just normal. Unlike Vulvas.
The female body remains a mystery to everyone. Teachings range from diluted biology classes to exaggerations in porn. Leaving teens no other option but to learn about their bodies from gossip and contradicting information from Google.
By simplifying the way we see vulvas and the way we talk about female pleasure, we can be free to work out what normal is to us as individuals.
And so, we encourage people to focus on (i). As brackets can be interchangeable ((i)) {i} ([i]) we can normalise different versions of what a "normal" vulva can look like. And show that whatever “normal” is to each person, (i) should always be the focus.

This NSFW student campaign titled 'Am (i) Normal?' was published in United Kingdom in July, 2020. It was created for the brand: The Case For Her, by ad schools: Edinburgh Napier University and University Of Gloucestershire. This Integrated medium campaign is related to the Education and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 2 years ago.


Advertising School: University of Gloucestershire / Edinburgh Napier University, Cheltenham / Edinburgh, United Kingdom of Great Britain and Northern Ireland
Creative: Lucy Donagh
Creative: Charlotte Alford



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