Dying happens in life

Agency: Rosa Paris


Preparing one's estate is rarely on our "to do list", we prefer to tell ourselves there’s still time to deal with its transmission, rather than face the anxiety producing chore.
At the end of 2019, in France, unclaimed life insurance policies amounted to nearly 5.5 billion euros*, and unclaimed estates, left without specified heirs, number in the thousands every year. Even more, in the event of death, family members only have 6 months to file the declaration of inheritance: all that time spent calculating the estate, establishing the list of the deceased's assets is time wasted, not to mention leaves open the risk of forgetting important things**.
Those findings are what inspired the creation of the TRANSMISSIO project in 2021 by 6 founders.
To introduce this new service, Transmissio and its agency ROSA PARIS are communicating for the first time with a 90 second film that tackles the delicate matter with humor and absurdity.
The film features a man who, just after his death, realizes he never gave his wife the code to their safe.The problem is that he’s far from home. Very far. Alive, the journey home wouldn’t have been an easy one but, dead ... You can only imagine.
The film’s signature, "Dying happens in life" is as unexpected as the offbeat film that opts to play down the notion of transmission.

This professional campaign titled 'Dying happens in life' was published in France in March, 2022. It was created for the brand: TRANSMISSIO, by ad agency: Rosa Paris. This Integrated medium campaign is related to the Electronics, Technology and Professional Services industries and contains 1 media asset. It was submitted about 2 years ago.


Agency co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Creative Director: Gilles Fichteberg, Jean-François Sacco
Copywriter: Julien Perrard
Art Directors: Mathilde Colson, Maxime Dagault
Account Director: Lola Abourmad
Group Manager: Clara Bizet
Advertising Manager: Lisa Duchein
Social Media Manager: Léo Richard
Production Manager: Elodie Jonquille
Communication Director: Lauren Weber-Staricky
Communications Officer: Manon Grébert
Director: Jean-Baptiste Saurel
Producer: Kasia Staniaszek
Production manager: Nicolas Avram
Sound production: Schmooze
Composer (editor Ultra Schmooze): Sanjiv Sen

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