In the Company of Huskies and Little Flower Penny Dinners encourage donations with new emotive campaign.
To shine a spotlight on Ireland’s rampant food poverty rates, food charity Little Flower Penny Dinners has teamed up with creative agency In the Company of Huskies, drawing attention to the issue of food poverty with their latest campaign entitled ‘Famine Food Bank’.
Huskies installed a non-functional food bank in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial, where people could donate a plate of food to Little Flower using a QR code. Situated in Dublin City Docklands, the Famine statues provide a stark reminder of the Irish Potato famine - the most profound disaster in Irish history, when more than one million people died and a million more emigrated.

This professional campaign titled 'Famine Food Bank' was published in Ireland in March, 2022. It was created for the brand: Little Flower Penny Dinners, by ad agency: In the Company of Huskies. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 years ago.


Agency: In the Company of Huskies
Creative Director: Damian Hanley
Senior Art Director: Laura Rice
Senior Copywriter: Aoife McCleary
Senior Producer: Laura Cronin
Account Director: Fiona Cunniffe
Head of Planning & Behavioural Science: Niamh Murphy
Director of Social, Search & Performance Media: David Hayes
Senior Social Media Specialist: Mark Folens
Designers: Nicole McMahon, Chris Flynn
Account Executive: Paddy McKenzie
Photographer: Al Higgins
Videographers: Jar Finnegan, Looky Here


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