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Phoenix Réunion

Du goût, du style ... en ville, à la plage, en terrasse

Agency: Run The Com

Taste and Style at the Beach

Taste and style in the city

Taste and style on the terrace

Phoenix Reunion - Reels "Du goût, du style"

Phoenix Reunion - Du goût, du style - Social Media

Description

Phoenix Mauritian beer is renowned for its superior quality throughout the Indian Ocean. Phoenix beer is also sold in Réunion.

After launching its new packaging design, Phoenix beer is back on the campaign trail in Reunion Island with the Run The Com agency to reaffirm its premium positioning and its proximity to the people of Reunion Island.

This new campaign, “Taste and style,” features three visuals showing moments and places of consumption with bartenders in establishments that partner with the brand.

The agency also shot :
- Fabrizio "Du goût, du style à la plage" (partner bar : Planch'Alizées)
- Kevin "Du goût, du style à la plage" (partner bar : Le Roland Garros)
- Francia "Du goût, du style à la plage" (partner bar : L'Aerobeach Café)

The campaign also included posts and Reels videos for social media, as well as theatrical displays at points of sale.

This professional campaign titled 'Du goût, du style ... en ville, à la plage, en terrasse' was published in France and Reunion in February, 2025. It was created for the brand: Phoenix Réunion, by ad agency: Run The Com. This Digital, Integrated, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 3 months ago by Manager: Antoine Chadufau of Run The Com.

Credits

Advertising Agency : Run The Com
Account Manager : Antoine Chadufau
Art Director : Cyril Michel
Post Production : Cyril Michel
Photographer : Cyril Michel & Laurent Decool
Agency Producer : Olivia Mullier

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